Your Privacy Matters
at ae77
ae77 is committed to handling your personal data with the highest standards of care, transparency, and security. This Privacy Policy explains exactly what information we collect, why we collect it, how we use it, and the rights you hold as a registered player on Bangladesh's trusted online betting and casino platform.
Privacy at a Glance
Six core principles that define how ae77 collects, protects, and respects your personal information every day.
Minimal Data Collection
ae77 collects only the personal information that is strictly necessary to operate your account, process transactions, verify your identity, and comply with applicable legal obligations. We do not collect data for the sake of it — every data point we hold has a clear and lawful purpose.
Bank-Grade Security
All personal and financial data transmitted between your device and ae77 servers is protected by 256-bit SSL/TLS encryption — the same standard used by leading financial institutions worldwide. Your account credentials and payment details are never stored in plain text.
No Third-Party Data Sales
ae77 will never sell, rent, or trade your personal information to third parties for marketing or commercial purposes. Data shared with trusted service providers is strictly limited to what those partners need to deliver the specific service they perform on ae77's behalf.
Your Rights, Your Control
As an ae77 player, you have the right to access the personal data we hold about you, request corrections, ask for erasure in certain circumstances, and object to certain types of processing. You can exercise any of these rights at any time by contacting [email protected].
Transparent Use of Cookies
ae77 uses cookies and similar tracking technologies solely to keep your session active, remember your preferences, and improve platform performance. We do not deploy aggressive third-party advertising cookies that follow you across the wider internet.
Defined Retention Periods
ae77 retains personal data only for as long as it is needed to fulfil the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements. When data is no longer required, it is securely deleted or anonymised in accordance with our data retention schedule.
Introduction
This Privacy Policy (hereinafter "Policy") describes how ae77 (hereinafter "ae77", "we", "us", or "our") collects, processes, stores, and shares personal data relating to individuals (hereinafter "you", "the User", or "the Player") who visit, register on, or otherwise interact with the ae77 platform accessible at https://ae77.lat and any associated subdomains or mobile interfaces (collectively, the "Platform").
ae77 is committed to protecting the privacy and security of every player who trusts us with their personal information. This Policy is designed to be clear, honest, and easy to understand — we want you to know exactly what data we hold about you and why. Please read it carefully alongside our Terms & Conditions and Responsible Gaming Policy, both of which are incorporated herein by reference.
By creating an ae77 account or continuing to use the Platform, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with any part of this Policy, please discontinue use of the Platform and contact us to arrange deletion of any data we may already hold.
Age Requirement: ae77 is strictly a 21+ platform. We do not knowingly collect personal data from individuals under the age of 21. If you believe a minor has submitted data to ae77, please contact [email protected] immediately so that we can investigate and take appropriate action.
Data Controller
For the purposes of applicable data protection law, the data controller responsible for your personal information is ae77, operating the Platform at https://ae77.lat. As data controller, ae77 determines the purposes and means by which your personal data is processed.
If you have any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data, you may contact ae77's data protection point of contact at:
- Email: [email protected] (plain text — not a clickable link)
- Response Target: Within 72 hours for privacy-related enquiries
- Operating Hours: 24 hours a day, 7 days a week (Bangladesh Standard Time, UTC+6)
ae77 is committed to maintaining accurate and up-to-date records of all data processing activities and will respond to all legitimate data subject requests within the timeframes set out in Section 10 of this Policy.
Information We Collect
3.1 Information You Provide Directly
When you register for an ae77 account or interact with the Platform, you may provide us with the following categories of personal data:
| Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, National ID or passport number | Registration & KYC verification |
| Contact Data | Email address, mobile phone number, residential address | Registration & profile updates |
| Financial Data | bKash / Nagad / Rocket mobile number, bank account details, transaction history | Deposits, withdrawals & KYC |
| Verification Documents | Scanned National ID, utility bill, selfie with ID | KYC compliance review |
| Communications Data | Support chat transcripts, email correspondence, complaint records | Customer support interactions |
3.2 Information Collected Automatically
When you access and use the ae77 Platform, certain technical and behavioural data is collected automatically through cookies, log files, and similar tracking technologies:
- Device & Technical Data: IP address, device type, operating system, browser type and version, screen resolution, and language settings.
- Usage Data: Pages visited, games played, wagers placed, session duration, features accessed, and navigation paths within the Platform.
- Transaction Data: Records of all deposits, withdrawals, bonus claims, wager amounts, game outcomes, and balance movements associated with your account.
- Location Data: Country and city-level geolocation derived from your IP address, used to verify eligibility and comply with regional restrictions.
3.3 Information from Third Parties
ae77 may receive personal data about you from third-party sources in limited circumstances, including identity verification service providers engaged for KYC purposes, payment processors who confirm the status and ownership of your nominated payment method, and fraud-prevention and anti-money-laundering screening services that help us maintain the integrity of the Platform.
How We Use Your Data
ae77 uses the personal data described in Section 3 for the following specific purposes:
- Account Management: To create, maintain, and administer your ae77 player account, including processing your registration, updating your profile, and managing your preferences.
- Identity & Age Verification: To verify that you are who you say you are and that you meet the 21+ age requirement before allowing access to real-money gaming features.
- Payment Processing: To process your deposit and withdrawal transactions accurately and securely via bKash, Nagad, Rocket, Upay, and other supported payment channels.
- Legal & Regulatory Compliance: To fulfil our obligations under applicable anti-money-laundering (AML) regulations, know-your-customer (KYC) requirements, and other applicable laws, including maintaining records for audit purposes.
- Customer Support: To respond to your enquiries, resolve disputes, investigate complaints, and provide technical assistance.
- Platform Security & Fraud Prevention: To detect, investigate, and prevent fraudulent transactions, account abuse, money laundering, and other prohibited conduct using automated monitoring systems.
- Responsible Gaming: To monitor gaming behaviour for signs of problem gambling and to administer self-exclusion, deposit limits, cooling-off periods, and other responsible gaming tools at your request.
- Platform Improvement: To analyse aggregated, anonymised usage data in order to understand how players interact with the Platform and to make improvements to performance, game selection, and user experience.
- Marketing Communications: To send you promotional offers, bonus notifications, and platform updates that we believe are relevant to your interests — but only where you have provided explicit consent or where we have a legitimate interest in doing so. You may opt out at any time.
Automated Decision-Making: ae77 uses automated systems for fraud detection, responsible gaming monitoring, and bet settlement. Where an automated decision has a significant effect on your account (such as triggering a temporary restriction), you have the right to request human review. Contact [email protected] to exercise this right.
Legal Basis for Processing
ae77 processes your personal data on the following legal grounds:
- Contract Performance: Processing that is necessary to deliver the services you have requested by registering an account — including account management, payment processing, and game delivery — is carried out on the basis of contractual necessity.
- Legal Obligation: Processing required to comply with applicable laws and regulations, including AML obligations, KYC requirements, and record-keeping mandates, is carried out on the basis of legal obligation.
- Legitimate Interest: Processing for fraud prevention, security monitoring, platform improvement, and responsible gaming oversight is carried out on the basis of ae77's legitimate interest in operating a safe, secure, and fair platform — where this interest is balanced against your rights and does not override them.
- Consent: Processing for direct marketing communications, and the use of non-essential cookies, is carried out solely on the basis of your freely given, informed, and specific consent. You may withdraw consent at any time by contacting [email protected] or by updating your communication preferences within your account settings.
Sharing Your Data
6.1 Authorised Recipients
ae77 may share your personal data with the following categories of third parties, strictly on a need-to-know basis and subject to appropriate data-processing agreements:
- Payment Service Providers: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, BRAC Bank, City Bank, Islami Bank, Sonali Bank, Visa, and Mastercard, as required to process your financial transactions.
- Identity Verification Partners: Third-party KYC and age-verification service providers engaged to validate your identity documents and confirm your eligibility to use the Platform.
- Fraud Prevention Services: Specialist providers of anti-fraud and AML screening tools who process data on ae77's behalf for the purpose of detecting and preventing financial crime.
- Technology Infrastructure Providers: Cloud hosting, database management, and cybersecurity service providers who process data solely to support the operation and maintenance of the ae77 Platform.
- Game Software Providers: Third-party game studios and content providers — including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi — may receive limited session and transaction data necessary to deliver games and settle results.
- Legal & Regulatory Authorities: Where required by law, court order, or regulatory direction, ae77 may disclose personal data to competent authorities, law enforcement agencies, or financial intelligence units.
6.2 No Sale of Personal Data
ae77 does not sell, rent, lease, or otherwise commercially transfer your personal data to any third party for that party's own marketing, advertising, or commercial purposes. Any data-sharing arrangement with third-party service providers is governed by a written data-processing agreement that limits the use of your data to the specific purposes for which it was shared.
International Transfers: Some of ae77's service providers may be located outside Bangladesh. Where personal data is transferred to processors in other countries, ae77 ensures that appropriate safeguards — such as standard contractual clauses or equivalent data-transfer mechanisms — are in place to protect your data to a standard equivalent to that applicable within Bangladesh.
Cookies & Tracking Technologies
7.1 What Are Cookies?
Cookies are small text files that are stored on your device when you visit a website. They are widely used to make websites function efficiently, to remember your preferences, and to provide website operators with anonymised analytical information about how their platform is used.
7.2 Cookies Used by ae77
| Cookie Type | Purpose | Duration |
|---|---|---|
| Strictly Necessary | Maintain your login session, keep you authenticated, and enable core platform features (e.g., game loading, balance display) | Session |
| Functional | Remember your language, display, and notification preferences so the Platform works the way you expect on return visits | Up to 12 months |
| Analytics | Collect anonymised data on page visits, game interactions, and navigation flows to help us improve Platform performance and usability | Up to 24 months |
| Security | Support fraud-detection mechanisms by flagging unusual login patterns or device changes | Session to 30 days |
7.3 Managing Cookies
Strictly necessary cookies cannot be disabled as they are essential for the Platform to function. You may disable functional and analytics cookies through your browser settings at any time; however, doing so may impair certain features of the Platform, such as saved preferences and performance optimisations. Most modern browsers allow you to view, block, or delete cookies through the browser's settings or privacy panel.
Data Security
ae77 takes the security of your personal data seriously and implements a comprehensive set of technical and organisational measures to protect it against unauthorised access, accidental loss, alteration, or disclosure. These measures include:
- 256-bit SSL/TLS Encryption: All data in transit between your device and ae77 servers is encrypted using industry-standard Transport Layer Security (TLS 1.2 and above).
- Encrypted Data Storage: Sensitive data at rest — including payment details and identity documents — is stored using strong encryption algorithms. Passwords are never stored in plain text and are protected using one-way hashing with salting.
- Access Controls: Access to personal data is restricted on a strict need-to-know basis. ae77 staff and contractors with authorised access to player data are subject to confidentiality obligations and regular security training.
- Continuous Monitoring: ae77 operates automated intrusion-detection and anomaly-monitoring systems that run continuously to identify and respond to potential security incidents in real time.
- Regular Security Audits: ae77's infrastructure is subject to periodic security assessments and penetration testing conducted by qualified cybersecurity professionals.
- Incident Response: In the event of a personal data breach that poses a risk to your rights and freedoms, ae77 will notify affected individuals and relevant authorities as required by applicable law, without undue delay.
While ae77 employs robust security measures, no system is completely immune to all threats. We strongly encourage you to use a strong, unique password for your ae77 account, enable any available two-factor authentication features, and contact [email protected] immediately if you suspect your account has been compromised.
Data Retention
ae77 retains personal data for no longer than is necessary to fulfil the purposes for which it was collected, unless a longer retention period is required or permitted by applicable law. The following general retention guidelines apply:
- Active Account Data: Personal data associated with your account is retained for the duration of your account's active status plus a further period of 5 years following account closure, to satisfy potential legal claims and regulatory audit requirements.
- Transaction Records: Financial transaction records, including deposits, withdrawals, and wager histories, are retained for a minimum of 5 years from the date of the transaction in accordance with AML record-keeping obligations.
- KYC & Identity Documents: Copies of identity verification documents are retained for 5 years from the date of verification or from the date of account closure, whichever is later.
- Support Communications: Customer support correspondence is retained for 3 years from the date of the last interaction, unless it forms part of a live dispute or regulatory matter, in which case it is retained until resolution.
- Marketing Preferences: Records of your marketing consent and opt-out preferences are retained indefinitely to enable ae77 to demonstrate compliance with consent requirements.
- Analytics Data: Anonymised and aggregated analytics data that cannot be used to identify you may be retained indefinitely for Platform improvement purposes.
Upon expiry of the applicable retention period, personal data is securely and irreversibly deleted or anonymised in accordance with ae77's internal data-deletion procedures.
Your Rights
Depending on applicable data protection law, you may have the following rights in relation to the personal data ae77 holds about you:
- Right of Access: You may request a copy of the personal data ae77 holds about you, together with information about how it is processed. ae77 will respond to valid access requests within 30 days.
- Right to Rectification: You may request that ae77 correct any inaccurate or incomplete personal data held about you. Certain corrections may require supporting documentation.
- Right to Erasure: In certain circumstances — for example, where data is no longer necessary for the purpose for which it was collected and no legal retention obligation applies — you may request that ae77 delete your personal data.
- Right to Restriction: You may request that ae77 restrict the processing of your data in certain situations, such as while the accuracy of the data is being contested.
- Right to Data Portability: Where processing is based on your consent or on contractual necessity and is carried out by automated means, you may request that ae77 provide your personal data in a structured, commonly used, machine-readable format.
- Right to Object: You may object to processing carried out on the basis of legitimate interest, including direct marketing. ae77 will cease such processing unless it can demonstrate compelling legitimate grounds that override your interests.
- Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing that took place prior to withdrawal.
How to Exercise Your Rights: To exercise any of the rights listed above, please contact ae77 at [email protected] with the subject line "Data Subject Request" and a description of your request. ae77 will respond within 30 days. ae77 may request proof of identity before processing your request to protect the security of your account data.
Children & Minors
The ae77 Platform is strictly intended for adults aged 21 and above. ae77 does not knowingly collect, process, or store personal data relating to individuals under the age of 21. Underage individuals are strictly prohibited from registering an account or using any service offered through the Platform.
If ae77 becomes aware — through its age-verification processes, a report from a third party, or any other means — that a person under 21 has provided personal data or accessed the Platform, ae77 will immediately suspend the relevant account, void any associated wagers or winnings, and securely delete the individual's personal data as soon as practicable.
Parents and guardians who believe that a minor in their care has registered with ae77 or accessed the Platform are urged to contact ae77 immediately at [email protected]. ae77 takes underage gambling extremely seriously and will act on any such report with the highest priority.
Third-Party Links
The ae77 Platform may contain references to third-party game providers, payment partners, and other service providers. ae77 is not responsible for the privacy practices, content, or data-handling policies of any third-party website or service that is not operated by ae77. We strongly encourage you to review the privacy policy of any third party before providing them with your personal data or engaging with their services.
The inclusion of any third-party name or reference on the ae77 Platform does not constitute an endorsement of that party's privacy practices. ae77's contractual arrangements with third-party service providers include data-processing obligations, but ae77 cannot guarantee the conduct of third parties once data is outside ae77's direct control and processed under their own privacy frameworks.
Changes to This Policy
ae77 reserves the right to update, amend, or replace this Privacy Policy at any time. Changes may be necessary to reflect updates to our services, changes in applicable law, or improvements to our data-handling practices. When we make material changes to this Policy, we will notify registered players by email to the address associated with their account and by posting a prominent notice on the Platform for a minimum of 14 days prior to the changes taking effect.
The date of the most recent revision is always displayed at the top of this page and in the version badge. We encourage you to review this Policy periodically to stay informed about how ae77 protects your personal data. Your continued use of the Platform after any changes have taken effect constitutes your acceptance of the revised Policy. If you do not agree with the changes, you must stop using the Platform and contact us to arrange the deletion of your account and associated data.
Previous Versions: If you require a copy of a previous version of this Privacy Policy for any reason, please contact ae77 at [email protected] and we will make reasonable efforts to provide the requested version.
Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or the way ae77 processes your personal data, please do not hesitate to get in touch with our team. We are committed to resolving all privacy-related enquiries promptly, fairly, and transparently.
- Email: [email protected]
- Response Time: Within 72 hours for all privacy-related enquiries
- Availability: 24 hours a day, 7 days a week (Bangladesh Standard Time, UTC+6)
- Subject Line: Please use "Privacy Policy Enquiry" or "Data Subject Request" in your email subject line to ensure your message is routed to the correct team promptly
ae77 values every player's trust and we treat all privacy-related communications with the seriousness and confidentiality they deserve. Whether you are looking to access, correct, or delete your personal data, withdraw your marketing consent, or simply understand more about how we handle your information, our team is here to help.
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